Track Changes

Not every piece of writing has to be definitive. Tom Critchlow writes about “riffs”.

Here are the basic ingredients for a riff:

• An inquisitive title, something that is not “the ultimate guide” but more “some notes on…”
• A few references – connecting the dots between some links, quotes from other sources
• An anecdote from your own work that provides rich texture and context for what you do
• Some open questions that invite people to respond
• A deliberate small list of 3-5 people you can send the post to

Start small.